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Channel Manager, eCommerce & Loyalty
LOCATIONS: Plano
What You’ll Be Serving Up:
KFC is looking for a strategic and collaborative eCommerce & Loyalty Channel Manager to accelerate the growth of our app and web ordering platforms. This role connects product development, restaurant technology, and marketing to deliver seamless digital experiences that drive business results.
Here’s How You’ll Spice Things Up:
- Business Planning: Develop commercial business plans to size and prioritize eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
- Roadmap Briefing: Translate business strategies into product briefs and collaborate with Product and Tech teams to prioritize roadmap features that improve app conversion, app check, Loyalty retention, and loyalty frequency
- Customer Experience: Work with UX and Design teams to review guest journeys and provide feedback to ensure optimal, intuitive digital experiences.
- Loyalty Growth: Partner with Marketing and CRM to build merchandising and promotional plans that drive adoption and repeat usage of KFC Rewards program.
- Restaurant Integration: Identify opportunities for restaurant team members to improve digital order flow, guest handoff, and app engagement within the store experience.
- Execution & Impact: Manage cross-functional timelines and ensure stakeholder alignment from concept through launch; track and report post-launch performance.
What You Bring to the Table:
- 7-10 years in digital marketing, preferably with a background in driving digital adoption
- Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
- Strong business acumen and ability to translate insights into action
- Excellent cross-functional project management and communication skills
- Proven ability to influence roadmaps and drive measurable impact
- Experience working in fast-paced, matrixed organizations
KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories.
More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.
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