Sr. Strategist, Branded Retail (Collider)


About the Senior Strategist – Branded Retail Position

Traditionally Collider has always worked on brand position and culture projects.

Now with the acquisition of Kvantum, you will become the first member of the newly-formed marketing strategy team within Collider Lab. You are essentially leading the charge. The role will define how we can complement our ability to build Brand Overtime (BO) while driving Sales Overnight (SO).

You’ll be mentored by the executive leaders at Collider and Kvantum as we build this capability; and receive guidance from them as to how to formulate the strategic marketing mix recommendations you will deliver that will drive growth on each of your projects.

As a result, you’ll become the subject matter expert on the use of marketing optimization tools to drive effectiveness, and become a leader of marketing strategy and marketing science across all Yum! Brands.

Not only that, you will also have the opportunity to work on external clients in new categories and with new marketing challenges. This keeps the role fresh and exciting, and will keep you inspired and enriched with a broader marketing landscape to work in.

Responsibilities of a Senior Strategist

  1. You’ll be working across multiple brands and countries, and every project will present different retail marketing challenges.
  2. At the core of the role, you’ll be expected to lead the analytical review and interpretation of the current marketing strategy & the data models for each business, that tell us how effective the marketing work is and what components of the marketing mix are driving those outcomes.
  3. You’ll then develop the strategic & tactical marketing optimization recommendations that will address the challenge, and deliver growth to each brand in each market you work on. This includes detailed recommendations on how to use all elements of the marketing mix (e.g. media, promotion, core product, pricing). It also includes creating an agile test & learn partnership with clients, where you will be able to see your recommendations come to life over the longer term.
  4. To create the best recommendations, you’ll be partnering with the team of Kvantum integrators and data scientists. This is an important relationship as it ensures we generate the hypotheses and ask the right questions up front that will allow them to build the data models that really deliver on each client brief. You’ll also be partnering with the team of Collider brand and data strategists, to tap into the rich brand and product history we have that will make your recommendations richer, more robust and brand-equity building
  5. Importantly, you’ll be creating the first ever master knowledge bank for Yum! You’ll be designing the process & collating project learnings into a centralized insights bank. You’ll then create the teaching modules & be part of upskilling all our marketers across the world into what makes brands grow as a result of the work you are doing. This means that you will pioneer how marketing science can fast track our sales growth and brand equity.

Minimum Requirements we look for in a Senior Strategist

  1. Qualifications: Bachelor’s Degree in marketing, business or economics preferred.
  2. Experience: Minimum 6 years within a brand, promotional calendar or digital marketing team.
  3. Expertise: Experience across multiple facets of modern marketing management (e.g. forecasting, sales promotions, product development, pricing, traditional and digital media).
  4. Analytical Skills: Experience in briefing, analyzing and using marketing metrics, qual or quant market research, or data analytics to inform marketing strategy & action.
  5. Communication Skills: Experience in preparing and presenting recommendations to stakeholders (e.g. to franchisees, internal boards, global teams etc.)
  6. Project Management: Relevant experience in leading and managing projects independently. Ability to multi-task and manage each project end to end.

Preferred Requirements we look for in a Senior Strategist

  1. High proficiency in using Excel and PowerPoint

Things to know about the Position

  1. You’ll receive competitive salary and benefits and excellent long-term growth potential anywhere in the world.
  2. It’s US-based. You can work remotely in the USA or in-office (when safe) or hybrid.
  3. You may be asked to travel as needed for big client projects (but not frequently).
  4. You’ll be working for clients across the globe and collaborate in multiple time zones (direct manager is based in Sydney, Australia).

About Collider Lab

Collider Lab is a tight-knit group of brand strategists, data strategists and marketers that work entirely on the creation of high profile, business-changing strategies in dozens of countries around the world.

With the recent acquisition & integration of Kvantum, we now deliver end to end marketing effectiveness solutions. Kvantum allows us to leverage AI, Machine Learning and Statistics with proprietary MMM and marketing optimization models that are able to process & manage data, and run thousands of custom models at blazing speed to get insights, fast.

This means we can leverage the power of culture and context to position brands, and modern marketing strategy & data science to make them grow faster. The “collision” of different perspectives and ideas is something we take seriously. Every project is nourished with ideas from the Collider & Kvantum brains trust.

We are entirely owned by Yum! Brands—the largest restaurant company in the world - so we are on work the brand side. At the same time, we are free to work on exciting projects and brands in other categories. So, we are also a little like an agency too.

A kindness of heart and a belief that the world can be a better place are the only real non-negotiables everyone at Collider possesses. From a career point of view, we focus purposefully and intently on growing each individual’s strategic and team management skills so they can become better professionals and leaders.

If it all sounds a little like a dream come true … it’s because it kinda is.

Must be fully vaccinated by January 3, 2022, subject to reasonable accommodation as required by law. Proof of vaccination required.

Yum! Brands, Inc., has over 53,000 restaurants in more than 155 countries and territories, making it a leader in global retail development primarily operating the company’s brands – KFC, Pizza Hut and Taco Bell – global leaders of the chicken, pizza and Mexican-style food categories. The Company’s family of brands also includes The Habit Burger Grill, a fast-casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2019, Yum! Brands was named to the Dow Jones Sustainability North America Index and in 2020, the company ranked among the top 100 Best Corporate Citizens by 3BL Media.

As the world's largest restaurant company, we have a clear and compelling mission: to build the world's most loved, trusted, and fastest-growing restaurant brands. The key and not-so-secret ingredient in our recipe for growth is our unrivaled culture and talent, which fuels our results. To that end, we're looking for talented, motivated, team-oriented individuals to join us and have the opportunity be your best, have fun, make friends, and make a positive impact.

We are excited about the future growth of our brands. In fact, as a company we are opening an average of 8 restaurants a day worldwide! This growth creates endless opportunities for professional, as well as personal growth. Customer sentiment and love for our brands is the fuel for our excitement! Taco Bell has been named one of the 10 Most Innovative Companies in the World by Fast Company. Pizza Hut delivers more pizzas than any other pizza company in the world, KFC's still uses its 75-year-old finger-lickin' good recipe, including secret herbs and spices to hand-bread its chicken every day, and the Habit Burger Grill is looking to expand its regional footprint across the country.

Check Out Some Of Our Great Benefits (Some available at HQ locations only)
  • Recognition based culture and unique, fun events year round
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • 4 weeks of vacation per year plus holidays
  • Onsite childcare through Bright Horizons
  • Onsite dining center (yes, you can eat KFC, Taco Bell or Pizza hut every day!)
  • 2 paid days off per year to volunteer
  • Tuition reimbursement, education benefits and scholarship opportunities
  • Healthcare and dependent care flexible spending accounts
  • Company paid life insurance
  • Generous parental leave for all new parents and adoption assistance program
  • Onsite dry cleaning, laundry services, concierge
  • Onsite gym with fitness classes and personal trainer sessions
  • Discounts for life’s adventures (ex: theme parks, wireless plans, etc.)
  • Comprehensive medical, vision and dental including prescription drug benefits and 100% preventive care
  • Grow Yourself Week which is devoted to your personal development

Yum! has instituted a COVID-19 vaccination requirement for health and safety reasons. Yum! requires that corporate employees be fully vaccinated against COVID-19 and be able to show proof of vaccination upon starting with the company as a condition of employment, subject to reasonable accommodation as required by law.

Benefits at Yum!

Most of the employee programs and benefits are applicable in the U.S. Internationally, benefits are tailored by market and role. Check with your hiring team to see which ones apply to your job in your market.

Yum! Brands RSC, 1441 Gardiner Ln, Louisville, KY 40213, 502.874.8300

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