Market Planning & Development Analyst

Job Purpose

This role plays a key part in advancing Development capability around the RIGHT LOCATIONS of building new restaurants, through close collaboration with the Pizza Hut Global Franchise Markets (GFM) Development teams. The role will be responsible for supporting growth across these markets through cascading and sharing market planning best practices. This role will span a wide range of market-specific tactical projects across the Market Planning and Site Selection phases of Development.

Job Size

Organizations Supported: Pizza Hut Global Franchise Markets Development

Restaurants/Markets: PH Asia with 1000+ restaurants

Travel: 10%-15%

Job Functions

Market Planning & Site Selection (100%)

• Develop, implement and maintain prioritized market plans to enable and accelerate the PH Growth & Development Strategy. Includes benchmarking and competitive analysis.
• Develop tools and guidance on market planning, mapping and trade area prioritization/penetration.
• Subject Matter Expert for division mapping/GIS and development systems support. 
• Build relationships and work with Development Leaders to effectively communicate and influence development commitments against market plans and support ongoing development results aligned with those plans.
• Cascade tools and analytics for monitoring, assessing, and gleaning insights regarding growth strategies, market plans, demographics, portfolio segmentation, penetration potential, etc. 
• Influence GFM Development teams with market planning/mapping related processes, including Site Approval Committee Meetings.
• Primary market planning resource for developing market-level execution strategy across GFM countries with weighed focus in both APAC

Working Relationships

• PHG Development
• PHG BMU Development teams
• 3^rd Party Market Planning Vendors – Geolytix, ESRI, etc.
• Key cross-functional partners such as Finance, Digital, Operations
• Franchise Partners (Franchisee General Managers, Chief Development Officers and Development teams)

Knowledge & Skill Required

General Qualifications 

• University Degree or higher
• 5+ years of mapping, data management and analysis, and GIS experience required.  Experience in multi-unit restaurants, retail, or franchise industry strongly preferred.

General Business Skills 

• Clear influencing, communication, and organizational skills are a necessity.  Ability to partner well with cross functional departments and work with all levels.
• Demonstrated ability to work with international and diverse stakeholders.
• Ability to efficiently manage workload well with shifting priorities.  Ability to work semi-independently and multi-task in a fast paced and deadline-driven environment.
• Experience in forecasting and predictive models
• Strong system/technical skills, including proficiency in the Microsoft Office Suite with strong/advanced Excel and PowerPoint skills. Expertise in statistical analysis tools (JMP Pro), programming languages (R etc.) and data visualization tools like PowerBI is advantageous.

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