Senior Associate Brand Manager, Merchandising & Packaging

What You’ll Be Serving Up:

Lead strategy and development for merchandising, menuboard, & packaging design across National and Test Markets. Manage design agencies, lead photography strategy for the brand.  

Here’s How You’ll Spice Things Up:

MENUBOARDS & POP & DIGITAL:

• Leads all Merchandising and Menuboard initiatives from creative concept to execution for national and test markets. 
• Partners with agencies and cross-functional teams to lead in-restaurant branded retail strategy and ensure creative meets KFC brand standards.
• Manages all food photography for POP, menuboards, APP & .com, CRM, PR, and select social. 
• Leads Menuboard cross functional team to deliver flawless menuboard execution across KFC, multibrand, and non-traditional restaurants.
• Manages digital menuboard program with Data Management and Digital Menuboard Vendor, including LTOs for each promotion
• Manages DAM and Canto platforms to ensure internal partners and agency partners have access to all artwork and creative assets.
• Supports Local Store Marketing initiatives to ensure brand standards are met. Reviews all creative from LSM agencies, including POP, OOH advertising, and social campaigns.

PACKAGING

• Leads creative development and design for LTO and base business packaging for national and test markets.
• Partners with vendors and RSCS to ensure specifications and timelines are met.

STAKEHOLDER MANAGEMENT:

• Manages direction, scope of work, and negotiations for creative and production agencies 
• Works directly with key franchisee stakeholders through leadership of POP subcommittee to gain direction and alignment on national window merchandising and One System Funding
• Partners with CMO, MLT, and Legal team to gain approval on creative 

What You Bring to the Table:

• Education/Certifications – College Degree Required
• Experience 
  • 5+ years’ experience working in retail merchandising 
  • Experience working with cross functional teams  
  • Strong background working with creative agencies and evaluating creative ideas
  • Strong interpersonal skills and the ability to interface directly with higher levels of management
  • Self-motivated with a strong drive for results and intellectual curiosity
  • Strong oral and written communication skills
  • Strong attention to detail and ability to manage several agencies at once
  • Must be able to meet deadlines and work well under pressure in a fast-paced environment

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.
 
Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories. 
 
More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.