Product Manager, Content & Organic Growth (SEO, ASO, AI Innovation)

About the Role

Strategic and technically adept product manager with deep expertise in building and scaling content platforms, systems, and services that power personalized, modular, and dynamic experiences. Over 7 years of experience translating complex business goals into actionable product roadmaps, functional requirements, and scalable architectures across CMS, content APIs, and localization tooling. Adept at working with engineering, UX, and data teams to design structured content models, taxonomy frameworks, and integration workflows that support omnichannel delivery. Strong background in content automation, personalization logic, and SEO/ASO infrastructure. Passionate about enabling cross-functional content operations through system thinking, platform scalability, and a user-first mindset.

Key Responsibilities

Strategic Roadmap & Cross-Functional Leadership
• Define and champion a future-focused content and organic growth roadmap aligned with business priorities and customer journeys.
• Partner with product, UX, marketing, and analytics teams to deliver personalized content and offers across web, mobile, and in-product surfaces.
• Translate product and growth roadmaps into scalable content strategies that impact user acquisition and conversion.

Content Systems, Tooling & Delivery
• Lead the development of content systems and workflows that support personalized delivery at scale.
• Convert strategic needs into functional requirements for content tools and CMS enhancements—partnering with engineering, product ops, or vendors.
• Own the roadmap for content capabilities, such as modular content delivery, dynamic offer frameworks, localization infrastructure, and measurement systems.

AI-Powered Personalization & Efficiency
• Integrate generative and predictive AI into content workflows—from user segmentation and ideation to production and delivery.
• Partner with data and product teams to build logic-based personalization systems that serve content dynamically based on user behavior, context, or intent.
• Stay ahead of emerging AI tools and experimentation frameworks to increase efficiency without sacrificing brand or relevance.

Search Engine & App Store Optimization
• Lead SEO and ASO strategy and execution, using data to inform content direction and discoverability.
• Conduct search and intent analyses to surface content opportunities aligned with acquisition goals.
• Collaborate with product, design, and localization teams to improve app store performance globally.

Requirements
• 5–7+ years of experience in content strategy, digital growth, or marketing roles focused on scalable user engagement.
• Experience working across teams to deliver personalized content or offers using modular systems, logic-based rules, or dynamic targeting.
• Working knowledge of SEO and ASO tactics and how they support broader growth initiatives.
• Ability to turn content needs into tooling, automation, or capability requirements.
• Familiarity with content and marketing platforms (CMS, CDP, SEO/ASO tools, A/B testing tools, analytics platforms).
• Strong collaboration and communication skills across marketing, product, and data teams.
• Comfortable leveraging or experimenting with AI tools like ChatGPT, Jasper, or similar in a strategic, ethical way.

Preferred Qualifications
• Experience in SaaS, mobile-first, or consumer growth environments.
• Familiarity with dynamic content frameworks and personalization tools (e.g., CMS APIs, feature flagging, CDPs, Contentful).
• Comfortable designing or influencing content systems (modularity, tagging, taxonomy, delivery rules).
• Strong analytical mindset; able to prioritize based on performance data and strategic value.

What We Offer
• A high-impact, high-autonomy role where you can shape how we scale growth through content and personalization
• An innovative, cross-functional team environment
• The opportunity to define what content means in a world shaped by data and AI

Who We Are

Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.

Our People & Culture

We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career. Every day, you’ll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we’ll provide professional development and career growth opportunities so that you can become your best and achieve your goals. And we’ll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include:

• Hybrid work schedule and year-round half day Fridays 

• Onsite childcare through Bright Horizons 

• Onsite dining center

• Onsite gym with fitness classes and personal trainer sessions 

• 4 weeks of vacation per year plus holidays and time off for volunteering 

• Tuition reimbursement and education benefits 

• Generous parental leave for all new parents and adoption assistance program 

• 401(k) with a 6% matching contribution from Yum! 

• Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Giving Back

As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people. Whether it’s donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program – the company, our franchisees and our team members are committed to improving the communities we serve.

Salary Range: $122,100 – $160,000+ bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

What We Offer
• A high-impact, high-autonomy role where you can shape how we scale growth through content and personalization
• An innovative, cross-functional team environment
• The opportunity to define what content means in a world shaped by data and AI

Who We Are

Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.

Our People & Culture

We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career. Every day, you’ll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we’ll provide professional development and career growth opportunities so that you can become your best and achieve your goals. And we’ll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include:

• Hybrid work schedule and year-round half day Fridays 
• Onsite childcare through Bright Horizons 
• Onsite dining center
• Onsite gym with fitness classes and personal trainer sessions 
• 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Giving Back

As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people. Whether it’s donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program – the company, our franchisees and our team members are committed to improving the communities we serve.

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 59,000 restaurants in more than 155 countries and territories under the company’s concepts – KFC, Taco Bell, Pizza Hut and Habit Burger & Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. Habit Burger & Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2024, Yum! was named to the Dow Jones Sustainability Index North America, and the company was recognized among TIME Magazine’s list of Best Companies for Future Leaders, Newsweek’s list of America’s Most Responsible Companies and USA Today’s America’s Climate Leaders. Yum! also received widespread recognition in 2023, including being listed on the Bloomberg Gender-Equality Index; and Forbes’ list of America’s Best Employers for Diversity. In addition, KFC, Taco Bell and Pizza Hut brands were ranked in the top five of Entrepreneur’s Top Global Franchises Ranking for 2023.