Manager, Development Analytics & Market Planning


Responsible for supporting the development and implementation of key YUM! Growth & Development Strategies through enhancement and execution of: market planning, development strategy, market penetration strategies, and new restaurant and reinvestment analytics.

  • Drive successful, scalable growth and re-investment for YUM!through strong analytics, strategic frameworks, and optimized market planning
  • Evolve and enhance Market Planning Capabilities to drive market penetration and success rates
  • Influence and accelerate new unit execution through data-based, insight-driven analysis (including cross-functional and Franchisee)
  • Strong support for ongoing company initiatives such as closure mitigation and consolidation
  • Support YUM! Leadership Team as needed in planning, business reviews, and ad hoc projects

Strategic Development Analytics

  • Primary analytic support for YUM! Development-related strategies, processes and policies. Provide strategic framework development, financial modeling, and insight based analysis to drive Growth.
  • Includes restaurant reinvestment post audits, investment return analytics, competitive performance, development-related items (site quality, trade area grade, etc.), unit operational performance, as well as other data that drive results.
  • Develop and maintain dashboards to more effectively communicate and assess new restaurant growth, reinvestment actions, and sales/investment results. Incorporates cross-functional insights (consumer, operating metrics, etc.). Includes communicating meaningful & concise insights related to development to Franchisees, Franchisee subcommittee and/or the YUM! Leadership Team.
  • Develop and maintain key suite of standard reporting and analytics that enable team productivity, accelerate decision making, improve forecasting, and drive insights based action. Own the development reporting process by consolidating & analyzing information for YUM! Leadership.
  • Support Closure Mitigation Strategy. Lead Development-related analysis of potential restaurant closures, while providing thought leadership and developing creative solutions in partnership with cross-functional Closure Mitigation Team.
  • Support non-traditional channel strategy development and analytics

Market Planning, GIS/Development Systems

  • Continue strategic enhancements to the YUM! Market Plan, including development of priority DMA market plans, accelerated urban development plans, and accelerated Non-Trad location development plans.
  • Perform trade area and site characteristic analysis for the YUM! market plan to enable and accelerate Growth. Includes bench marking and competitive analysis.
  • Provide tools and guidance on market planning, mapping and trade area prioritization/penetration. Provide thought leadership to evolve success criteria for business priorities and conditions.
  • Maintain the YUM! Market Plan platform, including management of outside vendors, and ongoing partnership with Taco Bell, KFC, and Yum! IT
  • Continued exploration of new Market Planning tools, vendors, and supporting programs to ensure Pizza Hut maintains its position at the forefront of Market Planning technology and capability
  • Build relationships with Regional Franchise Development Managers, Non-Trad Development Team, and key franchisees to ensure development aligns with the YUM!market plan.
  • Provide division mapping/GIS and development systems support as needed.
  • Minimal travel required
  • Education/Certifications – BA/BS in real estate, geography, statistics, finance, business or related field required. Masters in Real Estate, Geography or MBA preferred.
  • Experience- Minimum of 5 years of development, real estate, strategy, or finance experience with demonstrated organizational impact and increasing responsibility in related areas. Experience in multi-unit restaurant/retail industry preferred.
    • Must have proven track record driving results via creative thinking and problem solving
    • Demonstrated ability to effectively multi-task & generate actionable recommendations
    • Demonstrated track record of strong Project Management skills.
    • Previous experience with modeling complex business issues in order to influence decisions with a data driven point of view
    • Fundamental Skills
  • Must have strong internal motivation, intellectual curiosity, logical thinking, and a desire to have a large commercial impact on the organization. Having an eye for detail is a must.
  • Excellent interpersonal & team skills with ability to present to Senior Leadership
  • Clear influencing, communication, and organizational skills are a necessity. Ability to partner well with cross functional departments and work with all levels.
  • Ability to efficiently manage workload well with shifting priorities. Ability to work independently and multi-task in a fast paced and deadline-driven environment.
  • Strong system/technical skills, including proficiency in the Microsoft Office Suite with strong/advanced Excel and PowerPoint skills. Advanced knowledge of GIS, BI solutions, statistics and real estate related tools. Experience with Big Data is preferred. Understanding fundamentals of retail geography such as trade area delineation techniques is required.

Yum! Brands, Inc., has over 53,000 restaurants in more than 155 countries and territories, making it a leader in global retail development primarily operating the company’s brands – KFC, Pizza Hut and Taco Bell – global leaders of the chicken, pizza and Mexican-style food categories. The Company’s family of brands also includes The Habit Burger Grill, a fast-casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2019, Yum! Brands was named to the Dow Jones Sustainability North America Index and in 2020, the company ranked among the top 100 Best Corporate Citizens by 3BL Media.

As the world's largest restaurant company, we have a clear and compelling mission: to build the world's most loved, trusted, and fastest-growing restaurant brands. The key and not-so-secret ingredient in our recipe for growth is our unrivaled culture and talent, which fuels our results. To that end, we're looking for talented, motivated, team-oriented individuals to join us and have the opportunity be your best, have fun, make friends, and make a positive impact.

We are excited about the future growth of our brands. In fact, as a company we are opening an average of 8 restaurants a day worldwide! This growth creates endless opportunities for professional, as well as personal growth. Customer sentiment and love for our brands is the fuel for our excitement! Taco Bell has been named one of the 10 Most Innovative Companies in the World by Fast Company. Pizza Hut delivers more pizzas than any other pizza company in the world, KFC's still uses its 75-year-old finger-lickin' good recipe, including secret herbs and spices to hand-bread its chicken every day, and the Habit Burger Grill is looking to expand its regional footprint across the country.

Check Out Some Of Our Great Benefits (Some available at HQ locations only)
  • Recognition based culture and unique, fun events year round
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • 4 weeks of vacation per year plus holidays
  • Onsite childcare through Bright Horizons
  • Onsite dining center (yes, you can eat KFC, Taco Bell or Pizza hut every day!)
  • 2 paid days off per year to volunteer
  • Tuition reimbursement, education benefits and scholarship opportunities
  • Healthcare and dependent care flexible spending accounts
  • Company paid life insurance
  • Generous parental leave for all new parents and adoption assistance program
  • Onsite dry cleaning, laundry services, concierge
  • Onsite gym with fitness classes and personal trainer sessions
  • Discounts for life’s adventures (ex: theme parks, wireless plans, etc.)
  • Comprehensive medical, vision and dental including prescription drug benefits and 100% preventive care
  • Grow Yourself Week which is devoted to your personal development

Yum! has instituted a COVID-19 vaccination requirement for health and safety reasons. Yum! requires that corporate employees be fully vaccinated against COVID-19 and be able to show proof of vaccination upon starting with the company as a condition of employment, subject to reasonable accommodation as required by law.

Benefits at Yum!

Most of the employee programs and benefits are applicable in the U.S. Internationally, benefits are tailored by market and role. Check with your hiring team to see which ones apply to your job in your market.

Yum! Brands RSC, 1441 Gardiner Ln, Louisville, KY 40213, 502.874.8300

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