Field Marketing Leader

Title: Field Marketing Leader
Location: Dallas, TX
Compensation: $100K - $120K

About the Role

As the Field Marketing Leader for this dynamic restaurant brand, you’ll take the lead on building and executing localized marketing strategies that drive brand awareness, customer engagement, and sales growth across multiple regions. You’ll collaborate closely with regional teams to create campaigns that resonate with diverse audiences, ensuring each location meets its unique market needs. This role offers the chance to leverage your strategic and creative skills, guiding impactful marketing initiatives that amplify the brand and deliver measurable results.

Key Responsibilities

• Localized Marketing Strategy & Execution: Develop and implement targeted marketing plans that align with regional business goals, adapting national strategies to meet the unique needs of each market. Oversee campaign planning, from conception to execution, to drive local engagement and increase brand presence.
• Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value.
• Campaign Performance & Analytics: Monitor and analyze the performance of field marketing campaigns, using data to refine strategies and optimize future initiatives. Provide regular reporting to leadership on the effectiveness of campaigns, including ROI, customer feedback, and growth metrics.
• Regional Team Collaboration & Training: Work closely with regional managers to ensure alignment on goals and effective campaign execution. Provide training and support to in-market teams on brand standards, campaign messaging, and best practices to ensure consistency and quality across locations.
• Customer Insights & Market Research: Conduct market research to stay informed about customer preferences, competitor activities, and emerging trends. Use insights to make data-driven decisions that resonate with the target audience and adapt strategies accordingly.

Your Skills & Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field is required; an advanced degree or certification in marketing is a plus.
• Experience: Strong background in field marketing, multi-location management, or consumer-focused marketing, preferably within the hospitality or retail sector. Proven success in developing and executing impactful local campaigns.
• Communication & Relationship-Building: Excellent communication and interpersonal skills, with the ability to build strong relationships and influence stakeholders at all levels.
• Creative & Strategic Thinking: Ability to think both creatively and strategically, adapting broad marketing strategies to local markets and creating engaging, tailored campaigns.
• Analytical Skills: Proficient in using data analytics tools to track performance, assess campaign impact, and make informed decisions that drive future marketing efforts.

What’s in It for You

• Make an Impact: Your work will directly influence customer engagement and brand visibility in diverse markets. You’ll help shape the brand’s presence locally, driving growth and brand loyalty.
• Career Growth: This role provides exposure to a wide range of marketing functions and direct collaboration with leadership, fostering opportunities for career advancement.
• Challenge & Creativity: Each market presents its own unique challenges, allowing you to use creativity and strategy to adapt campaigns that truly resonate with local audiences.
• Professional Development: Access to ongoing training, industry resources, and leadership development programs to grow your skills and advance your career.
• Team Collaboration & Culture: Join a team that values creativity, collaboration, and shared success. You’ll work alongside talented professionals dedicated to elevating the brand and achieving goals together.
• Recognition & Rewards: Your efforts will be recognized and celebrated, fostering a supportive culture where each team member’s contributions are valued.

This role is ideal for a marketing professional ready to make a tangible impact, drive customer engagement, and build strong connections within local communities across multiple regions.

Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here. 

At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

This posting will be open for a minimum of two weeks. Applications will be accepted on an ongoing basis until a candidate is selected.

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2023, the KFC, Taco Bell and Pizza Hut brands were ranked in the top five of Entrepreneur’s Top Global Franchises Ranking. In addition, in 2023 Yum! Brands was included on the Bloomberg Gender Equality Index; Forbes’ list of America’s Best Employers for Diversity; and Newsweek’s lists recognizing America’s Most Responsible Companies, America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. In 2022, the Company was named to the Dow Jones Sustainability Index North America.

As the world's largest restaurant company, we have a clear and compelling mission: to build the world's most loved, trusted, and fastest-growing restaurant brands. The key and not-so-secret ingredient in our recipe for growth is our unrivaled culture and talent, which fuels our results. To that end, we're looking for talented, motivated, team-oriented individuals to join us and have the opportunity be your best, have fun, make friends, and make a positive impact.

We are excited about the future growth of our brands. In fact, as a company we are opening an average of 8 restaurants a day worldwide! This growth creates endless opportunities for professional, as well as personal growth.  Customer sentiment and love for our brands is the fuel for our excitement!  Taco Bell has been named one of the 10 Most Innovative Companies in the World by Fast Company. Pizza Hut delivers more pizzas than any other pizza company in the world, KFC's still uses its 75-year-old finger-lickin' good recipe, including secret herbs and spices to hand-bread its chicken every day, and the Habit Burger Grill is looking to expand its regional footprint across the country.