Counsel, Marketing, Advertising and Product

What You’ll Be Serving Up:

Lead and provide strategic legal counsel and support to facilitate critical marketing, advertising, and digital performance, including by negotiating contracts with key partners and by ensuring legal compliance with advertising and product development. The role serves as the point person for legal needs of KFC’s marketing, advertising and business partners.

Here’s How You’ll Spice Things Up:

• General Contract Negotiation: Coordinate, manage, and lead end-to-end contracting process for partnerships, agencies and vendors utilized by marketing, advertising and digital teams:
  • Manage and negotiate Master Agreements, SOWs, SaaS, PaaS, and EULAs with current digital technology vendors and assist with onboarding of new vendors.
  • Manage and negotiate Master Agency Agreements, new SOWs, renewals and amendments with marketing and advertising agencies in partnership with franchisee coop.
  • Manage and negotiate co-promotional, licensing, and talent agreements for traditional and digital marketing partnerships.
  • Manage and negotiate performance marketing direct buys with digital partners including aggregators.
• Marketing & Advertising Compliance: Responsible for establishing, communicating, and implementing advertising review processes and guardrails to business partners. 
  • Ensure onboarding and training of new agencies and business partners to drive value and balance risk management and mitigation.
  • Manage all sweepstakes, contests, giveaways, etc. to ensure brand protection and proper participant interaction appropriately escalating high risk issues to supervisor. Draft/review rules for sweepstakes, contests and giveaways.
  • Oversee legal reviews and clearance of advertisements, promotions, licensing, brand partnerships and system communications escalating trademark/IP application and clearances to Yum Trademark team as appropriate.
• Work on special projects to improve integration between marketing and digital departments as requested.
• Ensure ongoing alignment with internal teams through regular 1x1 meetings, email communications, training/coaching, and measuring and sharing results.
• Other assignments and tasks as delegated by the Chief Legal Officer. 

What You Bring to the Table:

• Education/Certifications – Juris Doctor Degree from an ABA accredited law school 
• Experience 
  • Years of Experience – 3+ years’ experience in large law firm or fast-paced corporate environment.
  • Strong background in marketing and advertising compliance, including: FTC rules, TCPA, CAN-SPAM, common law principles around deceptive advertising, and foundational understanding of trademark and IP protection.
  • Contracts, technology, data privacy experience and product design a plus, but not required
• Skills
  • Excellent verbal and written communications skills
  • Detail-oriented, highly motivated and exceptionally organized
  • Be proactive and anticipate needs based on rapidly-changing situations.
  • Collaborate effectively with internal and external teams at all levels.
  • High personal and professional integrity and the ability to establish personal credibility within the department and organization
  • Comfort working in a fast-paced, evolving environment with high expectations for excellence.

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.
 
Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories. 
 
More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.