Associate Manager, CRM

The CRM & Loyalty team is looking for an Associate Manager, CRM to join our growing team within the Pizza Hut U.S. Marketing Department! This role focuses on developing and translating analytical insights into actions, always trying to optimize the customer experience and drive business growth with CRM. Key responsibilities include planning and executing test and learning strategies, evolving the strategy using data-driven insights, as well as improving customer retention and driving reachable customers into the loyalty program. The ideal candidate has a strategic mindset with a creative eye to deliver personalized and engaging content, understands technical capabilities on CRM platforms, is a problem-solver and has a heart for customer engagement. Oh, and also, must be able to look at delicious pizza all day!

Key Responsibilities:

• Develops and manages the National CRM calendar, as well as plans and orchestrates initiatives to drive frequency across our reachable customer base.
• Leads the strategy for customer retention, driving engagement with light and lapsing customers.
• Acts as the ultimate customer experience collaborator and cross-functional brand partner working with teams such as: Web/App digital team, Data & Analytics team, Brand Marketing, Customer Insights, Calendar/Menu team, Legal counsel.
• Develops test & learn plans with clear goals/KPIs, partnering with the Data & Analytics teams on results and optimizations.
• Defines and refines audiences and segments utilizing a Customer Data Platform (CDP).
• Finds new ways to bring personalization and automation into CRM communications.
• Manages agency relationships and maintains budget.

Required Qualifications:

• You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursdays.
• 5-7 years of experience in loyalty program management, CRM channels or digital marketing including experience with customer data-driven marketing/performance marketing and strategy.
• Strong bias for action and demonstrated desire for ownership & accountability.
• Proven analytical skills ranging from customer data, competition, and trends to turn insights into actionable initiatives, as well as monitor data to optimize KPIs.
• Experience managing or facilitating e-commerce (web & app) growth initiatives in partnership with technical and marketing teams.
• Ability to work closely with development teams, both internally and externally.
• Manage agency relationships and be a key contact for agency partners.
• Excellent interpersonal and communication skills in both team leader and team player roles.
• Proficiency in MS Excel and PowerPoint required.
• QSR or agency experience required.
• ESP platform experience (experience with Braze is a plus, not required).
• Must love pizza.

Preferred Qualifications:

• Experience with Agile methodologies (epics, features, stories, sprints) and project management tools (Jira, Confluence) a plus.
• Experience with Braze platform.
• CDP experience is preferred (experience with Treasure Data is a plus).

Salary Range: $95,000 to $110,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Who We Are

Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.

Our People & Culture

We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career. Every day, you’ll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we’ll provide professional development and career growth opportunities so that you can become your best and achieve your goals. And we’ll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include:

• Hybrid work schedule and year-round half day Fridays 
• Onsite childcare through Bright Horizons 
• Onsite dining center
• Onsite gym with fitness classes and personal trainer sessions 
• 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Giving Back

As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people. Whether it’s donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program – the company, our franchisees and our team members are committed to improving the communities we serve.

Pizza Hut is an equal opportunity workplace and committed to fostering an inclusive, diverse culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information (including family medical history).