Sr. Assoc. Brand Mgr., IMC Insights

       What You’ll Be Serving Up:

The Marketing Measurement Manager is a strategic and analytical role responsible for overseeing the measurement, analysis, and optimization of marketing efforts of KFC US to assess the effectiveness. This position plays a crucial role in driving data-driven decision-making, optimizing marketing strategies, and maximizing the return on marketing investments. The Marketing Measurement Manager will partner with key marketing stakeholders to drive accountability and a deeper level of understanding of the efficacy of our marketing programs.

Here’s How You’ll Spice Things Up:

• Strategy & Measurement:
  • Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness.
  • Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns.
  • Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV).
  • Oversee third-party agency in the MMM process in partnership with KFC’s media team 
• First Party Customer Data:
  • Lead strategic first party data growth and enrichment programs that expand and extend KFC’s owned data capabilities that maximize our ability to derive insights.
  • Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies.
• Reporting & Insights:
  • Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings
  • Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization.
  • Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization.
  • Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals.

     What You Bring to the Table:

• Education/Certifications – Bachelor’s Degree preferred but not required.
• Experience 
  • 8 years of relevant business experience or equivalent experience
  • Familiarity with MMM programs, marketing attribution, and performance data a plus.
  • Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization 
  • Demonstrated track record of strong project management skills, including ability to complete projects within tight timelines and manage multiple priorities with urgency
  • Demonstrated communication skills including ability to influence and inspire others of all levels of the organization and franchise system 

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.
 
Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories. 
 
More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.