Brand Mgr., Media & Performance

KFC Corporation, based in Plano, TX, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.

Yum! Brands, Inc., has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.

What You’ll Be Serving Up:

The Manager, Media & Performance, is responsible for setting, executing, and measuring the success of KFC’s media plans and paid content strategy in coordination with agency and cross-functional partners. This role will also be the key day-to-day contact for KFC’s media agency and lead execution for national media execution across all KFC calendar windows and programming.

Here’s How You’ll Spice Things Up:

• Partner with Director, Media & Partnerships and media agency to plan and execute national brand and performance campaigns across media channels (TV, OLV, Digital, Audio, Integrations, etc.) and lead in-flight optimization, measurement and reporting
  • Continuously diagnose and action new market opportunities for optimization (partners, formats, etc) across KFC US for media effectiveness and efficiencies
    • Manage paid media, content and influencer partnerships through media agency, content partners and internal cross-functional teams
      • Partner cross-functionally on media analytics, including Marketing Mix Modelling (MMM), Customer Data Platform (CDP) integration, among others, to translate data (incl. 1P/3P) into actionable opportunities
        • Maintain working knowledge of Marketing Calendar planning cycle, holistic media plans and brand media channels, keeping up with latest trends, best practices and opportunities within the QSR and media landscape
          • Collaborate across internal marketing team and inter-agency team (IAT) to elevate campaign planning as well as ways of working to deliver breakthrough marketing plans
            • Partner across KFC US, Global Media Centre of Excellence and agency stakeholders to leverage global media JBPs, action test-and-learns and scale opportunities
              • Serve as day-to-day lead for media agency relationship, billing, vendor setup and contract discussions

What You Bring to the Table:

Education/Certifications

• BA or BS (Business, Marketing, Communications, New Media, Public Relations, or related field)

Experience

• Years of Experience – Minimum of 7 years of overseeing media either client- or agency-side
  • Experience building, activating and optimizing data-driven, full-funnel media plans both on an annual- and campaign-basis
    • Experience working with agencies across disciplines and as part of an inter-agency team (IAT)
      • Demonstrated history of innovation, though leadership and creative solutioning to address big media challenges and opportunities
        • Exceptional ability to build strong working relationships through clear communication, collaboration, listening and a partnership-first mentality
          • Strong interpersonal skills and the ability to interface directly with higher levels of management and external stakeholders, like media partners and franchisees

What’s in it for you?

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Comprehensive medical, dental & vision insurance, including disability insurance
    • Up to 4 weeks of vacation per years plus holidays, live well days and time off for volunteering
      • 401(K) with 6% matching contribution (immediately vesting) from Yum! Brands
        • Onsite childcare through Bright Horizons
          • Onsite dining center (yes, there is a Taco Bell and Pizza Hut inside the building)
            • Onsite dry cleaning, laundry services
              • Onsite gym with fitness classes and personal trainer sessions
                • Paid maternity and paternity leave
                  • Tuition assistance

Discounts, free food, swag and… honestly, too manygood benefits to name.

At KFC, we bring people together over a bucket of the world’s most famous fried chicken and we invite you to pull up a chair. Come as you are. Bring your voice, your ideas, and your flavor. We believe our secret recipe for success includes celebrating what makes you uniquely you.

KFC is proud to be an equal opportunity employer and is committed to creating a workplace rooted in equity, inclusion, and belonging. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

KFC is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with KFC in the U.S. is required as the company will not pursue visa sponsorship for this position.

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index.The company’s restaurant brands –KFC,Pizza HutandTaco Bell– are global leaders of the chicken, pizza and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.